It is very important in todays world and ever changing economies to keep your data current with data hygiene services. “Change is the only permanent thing in the world” is a famous quote which certainly applies to business data. All your contact data is dynamic and keeps changing. People change jobs, relocate, get promoted and so on. As a result their contact information changes. On an average 2-3% of contact data changes every month. That becomes 24%-36% change in a year if not updated regularly.
Why Would You Need to Partner With Companies Offering Data Hygiene Services?
Even if you know how much of your data is invalid, you do not know which of that data is invalid. Marketers and sales professionals face the daunting challenge of identifying the bad or invalid data every day. It hurts your marketing and sales ability, and affects the ROI on your marketing campaigns and revenue for your company. Data cleansing companies help you to identify which data is still valid and what needs to be updates or thrown out.
Zenith Square’s Data Hygiene Services
Every company’s database is unique and requires a unique approach to keep your data current with data hygiene services. Our process includes automated and manual steps to ensure highest level of relevance and accuracy. We have access to millions of B2B records and a team of skilled researchers trained to identify and solve your data challenges.